DIRECTION. MOTIVATION. INNOVATION.
An award-winning designer and leader with many complementary skills and abilities. My greatest expertise revolves in the realms of team building, digital design, engaging content, social media, and brand identity. With almost ten years’ experience in design and international team development my wish is to continue to combine my knowledge and passion in balancing quality, deadlines and budgets in the never ending pursuit of pixel perfection.
THE PATH
DIRECTOR OF ADVERTISING - PRESENT
RIVERS CASINO
Proven ability to oversee both internal and external business partners in the ongoing development & production of all advertising, public relations, direct mail, promotional collateral, and social and digital media campaigns. Monitor all advertising campaign effectiveness and trends, manage on-line brand activity. Identification and penetration of new marketing channels in the gaming industry.
CREATIVE SERVICES MANAGER - 2019
THE MOORINGS
SUNSAIL
Evolving from Graphic Designer to Senior Designer, I now lead, challenge and mentor an international content team overseeing three global yachting brands, The Moorings, Sunsail and Footloose. Creative reach extending to 25+ idyllic destinations.
SENIOR DESIGNER - 2018
THE MOORINGS | SUNSAIL
Key Achievement: Planned and designed a globally printed, award-winning, 80+ page brochure which contributed to $650,000 revenue.
GRAPHIC DESIGNER - 2016
THE MOORINGS
Key Achievement: Supplied visual content, over the course of six months, for a brand new website to improve User Experience.
DESIGN CONSULTANT - 2016
ILANI
Located on a 156-acre site in Ridgefield, Washington, ilani, developed by the Cowlitz Tribe and Salishan-Mohegan, a partnership that includes Mohegan Gaming & Entertainment (MGE), one of the world’s foremost gaming and entertainment developers and operators, is the West Coast’s premier gaming, dining, entertainment and meeting destination. I was brought on to support the launch of the property dealing with brand development and awareness.
MULTIMEDIA DESIGNER - 2016
MOHEGAN SUN
Produced content to promote experiences for one of the foremost gaming companies on various mediums and platforms, including direct mail and email for a 500,000+ database, digital displays, electronic billboards, interactive kiosks, newsletters, and social media for a property with 4M annual visitation. Assisted in planning and executing major events on property including celebrity events, VIP events, High-Stakes Gaming Tournaments, community events, and CBS’ Survivor casting calls.
PRODUCTION ARTIST - 2012
CSS Industries
Designed seasonal product and thrived in a team based environment under various art directors. Primarily utilized Adobe Creative Suite 6. Assisted managers, using Maxon Cinema 4D, in creating 3D mockups and printouts of digital proofs for early samples and client presentations.